PROFESSIONAL EXPERIENCE
2016 – Present
FOUNDER, CONTENT DESIGNER & STRATEGIST
elv8 Studios
• Develop user-centered product copy and microcopy to enhance the user experience on a variety of platforms including digital platforms and mobile applications.
• Collaborate with clients within a diverse range of industries specializing in content creation, landing page copy, web copy, video scripts, business communications, and direct response.
• Draft foundational copy for start-ups, non-profits, and small businesses including mission and vision statements, job descriptions, product descriptions, policies and procedures, and more.
• Direct all aspects of customer relationship management including client inquiries, follow-up communications, and correspondence during contractual work.
2021 – Present
SENIOR CONTENT DESIGNER
AbleTo
•Craft engaging and original concepts for human-centered, enterprise marketing campaigns for both B2C and B2B audiences.
• Create content for a variety of channels including email, social media, digital ads, SMS, posters, brochures, presentation decks, products, and websites.
• Developed company-wide Brand Guidelines, including identifying voice and tone archetypes, implementing practical examples for execution, and presenting completed guide to stakeholders.
• Leverage Figma and Miro to collaborate with Design team (Senior UX Designer and Art Director) and ensure visual concepts and copy are cohesive with brand and voice guidelines.
• Spearhead the development of content across both Design and Marketing pods, providing content direction to contractors and incoming writers.
2021 – 2021
SENIOR CONTENT DEVELOPER
JPMorgan Chase
• Collaborated with art directors, designers, creative directors and brand managers to develop strategic insights and convert them into compelling creative executions across various platforms.
• Conducted presentations to key stakeholders on creative ideas and solutions for Home Lending marketing and branding collateral.
• Participated in project kickoffs, status meetings and creative reviews to stay aligned with creative process and ensure adherence to timelines.
2019 – 2021
Marketing Copywriter
John Marshall Bank
• Developed content for a broad range of marketing collateral including 20+ flyers, video scripts, 12+ press releases, 40+ client testimonials, direct response mailers and 2 annual reports.
• Managed social media channels to establish online presence and brand voice, maintaining editorial calendars and creating innovative campaign strategies for audience engagement.
• Conducted three-month LinkedIn training and optimization project to assist 30+ sales staff.
• Directed Google Ads campaigns for consumer and B2B products including SEO research, implementation, tracking and ensuring compliance with strict federal regulations.
• Re-designed content utilizing SEO techniques for 80+ web pages, leading to a 75% increase in traffic within the first month, consistently ranking on Google’s 1st page for target keywords.
• Partnered with Senior Vice President of Marketing on all marketing projects and frequently collaborates with executives on campaigns and business development strategies.
• Provided monthly data analysis reports (Google Analytics, Constant Contact, LinkedIn, Google Ads) and synthesizes findings to optimize social channels, email campaigns, and website.
2018 – 2020
Marketing Copywriter
SophiAds
• Conducts market research to identify current trends and competitors on behalf of clients in order to produce relevant marketing content including Facebook Ads, email marketing, and direct response copy.
• Developed Facebook Ad campaign for health and wellness company that contributed to nearly $60,000 in sale.
• Designed innovative copy for indie cosmetic brand campaign that resulted in $20, 488 in sales within one month.
• Interprets briefing documents from clients into creative copy for digital marketing purposes including taking on brand voice, understanding product value, benefits reducing market pain points, and identifying target audience.
• Meets short deadlines and tight turn-arounds for eCommerce clients and marketing campaigns.
• Manages project timelines from initiation to completion, taking complete ownership of all related tasks and activities assigned.
EDUCATION
MAY 2015
B.S. in Community Health
Howard University
2018
Health Administration Graduate Courses
University of Maryland — College Park
Copywriting Skills
SEO
Storytelling
Content Design
UX Writing
Content Strategy
Technical Skills
WordPress
Figma
Google Analytics
InDesign
Miro
TESTIMONIALS
Hollis Cameron
Director of Marketing | Moxie Institute
Hawi is a phenomenal copywriter. Her ability to use the English language in such a relatable way is incredible. But Hawi is not only a talented wordsmith but a marketing strategist. On top of that, she’s a joy to work with and has placed an emphasis on relationship building as we partnered with her to create pillar content, video scripts and more.
Joshua Alufa
Chief Marketing Officer / Founder
I highly recommend Hawi as a premium copywriter. Hawi is a client converting genius. Her marketing copy has helped my clients earn tens of thousands of dollars. Through her creative and relatable approach, my e-Commerce clients have been able to benefit from increased sales and social media engagement.
Matt Lerner
CEO | StartUp Core Strengths
I’ve worked with many writers over the years, and Hawi is top-notch: A very good short-form direct-response copywriter. If your emails, landing pages or Facebook ads are not cutting through, I recommend you hand them off to Hawi to work her magic.
Alicia Renee
Founder | Her Legacy Publishing
Hawi did an amazing job of bringing all my thoughts and emotions to the forefront. She’s great at what she does! She has a seamless onboarding process to get a full scope of the work you need to be done, and she nails your vision the first time. I needed very few revisions. I highly recommend you hire her!